Privacy Policy

This Privacy Policy ("Policy") describes how Rite Care, PC ("Rite Care," "we," "our," or "us") collects, uses, discloses, and protects personal information collected through our websites, mobile applications, and related digital services (collectively, the "Site").

This Policy applies only to information collected through the Site and other interactions described in this Policy. It does not apply to employment-related information collected from employees, contractors, or job applicants acting in that capacity.

In certain circumstances, Rite Care or affiliated healthcare providers may collect or process information that constitutes "protected health information" ("PHI") under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"). In those circumstances, such information is governed by applicable Notices of Privacy Practices and HIPAA requirements in addition to this Policy.

By using the Site, you acknowledge that your information may be collected, used, and disclosed as described in this Policy.

The type of personal information we collect depends on your relationship with us. It also depends on how you interact with us. Described below by category is the information we may collect.

Contact information. We may collect your first name, last name, phone number, date of birth, location, gender, address, Insurance Provider/ID/Medicaid Number(optional), and copay information.

Health-Related Information. We may collect information relating to: appointment requests, healthcare interests, intake forms, provider communications, symptoms or treatment interests, other health-related information you voluntarily provide. You may also consent to receiving text messages from Rite Care.

Location information. We may collect information about your location. This may include zip code and state.

Site usage information. We collect logs and session data when you visit our website. This may include location information. We collect browser and operating system information. We collect what site you came from or what site you visit when you leave us. We also look at the areas of our site you visit and any actions you make. We collect your IP address. We also collect device identifiers. This might include your hardware model.

Analytics and Tracking Technologies. We and our service providers may use cookies, pixels, SDKs, analytics tools, session replay technologies, web beacons, and similar tracking technologies to better understand user behavior, improve Site performance, personalize content, maintain security, and support marketing and advertising activities.

Sensitive and Health Information. We may collect and process sensitive personal information, including health-related information, only as reasonably necessary for the purposes described in this Policy and as permitted by applicable law. We do not sell protected health information or sensitive health information for monetary consideration.

We use information to communicate with you. We use information to respond to your questions. We also use information to communicate with you about our policies and terms.

We use information to provide and improve our site. We use information to make our site better. This may include customizing your experience with us. We also use information to improve our services.

We use information for marketing purposes. We may use information to let you know about new developments and opportunities. For example, this may be by phone, email, or on social media platforms. We also use information to send you newsletters or other content we think you may find interesting. We may also use your information to engage in interest-based advertising. This includes serving you with content on our site or on social media platforms. This may occur after you leave our site and may encourage you to return. We may also serve ads that we think are relevant to you based on your online activities.

We use information to protect ourselves and others. We use information to protect our company. For example, to identify fraud or secure our systems. We may also use information to protect our website visitors.

We use information for other purposes as permitted by law or as we may disclose to you.

We collect information directly from you. We collect information if you contact us or submit it to us. This could be in person. It may also be over the phone or online including through any chat or messaging feature.

We collect information passively. We collect information about users over time and across different websites. We may do this on our websites and in emails that we send to you. We also work with third parties that collect personal information this way. We may use several common tracking tools to collect information. Tracking tools include browser cookies and web beacons. To learn more about cookies visit the FTC's Online Tracking page. We may work with others to gather information on our platforms and elsewhere.

We collect information about you from others. For example, business partners may provide information about you to us. We may also collect information from referrals or industry associations or other public sources.

We may use information for the following business and commercial purposes:

To Provide and Improve Services. We use information to: operate the Site; provide requested services; maintain accounts; improve functionality and performance; personalize user experiences; and conduct analytics and quality assurance.

To Communicate With You. We use information to: respond to inquiries; send appointment or account communications; provide customer support; and communicate regarding policies, terms, or updates.

Healthcare Providers and Operations. We may share information with affiliated healthcare providers and professional entities as necessary to facilitate healthcare operations, scheduling, communications, and related services.

Marketing and Advertising. We may use information to: send newsletters or promotional materials; provide information regarding new services or opportunities; deliver advertising and content tailored to your interests; and engage in analytics and targeted advertising activities.

Where required by law, we will obtain consent before sending certain marketing communications.
You may opt out of promotional emails at any time using the unsubscribe instructions contained in such communications. You may opt out of marketing text messages by replying STOP.

Security and Fraud Prevention. We use information to: secure the Site and systems; detect fraud, misuse, or unauthorized activity; enforce our agreements; and protect Rite Care, users, and others.

Legal and Compliance Purposes. We may use information to: comply with applicable laws and regulations; respond to legal requests; establish or defend legal claims; and satisfy recordkeeping obligations.

Other Permitted Uses. We may use information for any other purpose disclosed at the time of collection or otherwise permitted by law.

We combine information we collect from you on the website with information we receive from you offline. We combine information that we have collected across other third party sites. We combine information across devices, such as computers and mobile devices. We also combine information you provide with information we obtain from third parties.

We may share information within our family of companies. We may share information with our affiliates, parent company, and other related companies. This includes current and future companies.

We share information with vendors who perform services on our behalf. We may share information with trusted vendors that provide us with services. For example, vendors that help us host and operate the site. This also includes vendors who help us vet potential partnerships.

We share information if we think we have to in order to comply with the law or to protect ourselves. We share information we collect about you to respond to a court order or subpoena. We share information in response to a government agency or investigatory body request. We share information we collect when we investigate potential fraud.

We share information with any successor to all or part of our business. If all or part of our business was sold, we may share information as part of that transaction. If there is a merger or acquisition, we may also share your information. If there is a financing or bankruptcy, we may share your information.

We share information as permitted by law and for other reasons we may describe to you.

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the "unsubscribe" instructions in any promotional email communication you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages. For example, this includes responses to your questions.

OUR COOKIE AND AD POLICY

You can control cookies and tracking tools. Your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Additionally, the Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to manage certain choices online here and provides a tool for managing mobile choices here.

Our Do Not Track Policy: Some browsers have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

Options you make are browser and device specific.

We use reasonable security measures as required by relevant law. The Internet is not 100% secure. We cannot promise that your use of our sites or apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

Information we collect is stored in the United States. This site is intended for people who are in the United States. If you live outside of the United States and choose to use this site you understand that it is at your own risk. If you live outside of the US, you understand and agree that we may transfer your information to the US. Our sites and businesses are subject to US laws, which may not afford the same level of protection as those in your country. By submitting your information, you agree to the processing of it in the US.

If you click on a link to a third party site, you will be taken to websites we do not control. This includes our pages on social media sites. This policy does not apply to the privacy practices of these websites. Read the privacy policy of other websites carefully. We are not responsible for these third party practices.

Our sites are meant for adults. We do not knowingly collect personally identifiable information online from children under 13. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us. You can also contact us at the address listed at the end of this policy. Please mark your inquiries "COPPA Information Request."

If you have questions about this Policy, you can email us at info@theritecare.com. We may make changes or updates to this Policy. We will notify you of any material changes to this Policy as required by law. All changes will also be posted on our website. Please check our site periodically for updates.